Mooncake packaging for the 2019 Mid-Autumn Festival — designed for Gulfstream Aerospace.
The Mid-Autumn Festival, also known as the Chinese Moon Festival, brings families together to celebrate the autumn harvest under a full moon. One of the most common practices of the festival is eating mooncakes – dense, sweet pastries that are baked or steamed and typically enjoyed with tea. Mooncakes are presented to relatives and friends to wish them a long and happy life.
In 2019, I had the pleasure of designing Gulfstream Aerospace’s first custom mooncake package along with a corresponding printed greeting card and an animated GIF for WeChat. These pieces were sent to customers and prospects in celebration of the festival.
